It’s much more than just signage. It’s strategy. It’s how people relate places to stories and brands. It’s about understanding the flow and rhythm of how a space is used and interpreting the human behaviours that occur within it. Wayfinding can help people orientate themselves. It can also improve an experience and create confidence, connectivity, and legibility – by defining purpose and positioning. Working with designers to achieve the final output and translating existing guidelines into informative signage that wasn't intrusive to the history of the building.