About

I'm a multi-disciplinary Designer, Art Director and Creative Director.

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My most recent role was as Creative Director for Carpenters Workshop Gallery, where I oversaw all visual assets across global locations and led a creative team to ensure excellence at every touchpoint. I initially joined the company as a Senior Designer and quickly identified opportunities to add value. Fully committed to the organisation and its growth, I partnered with the founders to establish the role of Creative Director, which had not previously existed.

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During my tenure, I strengthened and streamlined the brand, elevating both the quality and volume of creative output. I mentored a team of exceptional creatives, supporting their development while ensuring our work consistently aligned with company-wide objectives and met high standards within time and budget.

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I played a key role in shaping the gallery’s strategic and creative direction, translating stakeholder needs into effective initiatives that supported the overarching goal of driving sales.

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I believe that details carry as much weight as the big picture, and that great design emerges from the harmony between function and aesthetics. I am energised by opportunities to step into new fields, viewing each as a chance to grow, experiment, and build new skills.