About

I'm a multi-disciplinary Designer, Art Director and Creative Director.

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As Creative Director at Carpenters Workshop Gallery, I oversee all visual assets across our global locations and lead a creative team to ensure excellence across every touchpoint. I joined the company as a Senior Designer and quickly identified opportunities to add value. Fully committed to the organisation and its growth, I partnered with the founders to establish the role of Creative Director, which had previously not existed.

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Since then, I have strengthened and streamlined the brand, elevating both the quality and volume of our creative output. I take pride in mentoring a team of exceptional creatives, supporting their development while ensuring our work consistently aligns with company-wide objectives and meets high standards within time and budget.

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I have played a key role in shaping the gallery’s strategic and creative direction, translating stakeholder needs into effective initiatives that support our overarching goal of driving sales.

 

I believe that details carry as much weight as the big picture, and that great design emerges from the harmony between function and aesthetics. I’m energised by the opportunity to step into new fields, viewing each one as a chance to grow, experiment, and build new skills.