Building a brand from the ground up – crafting the visual identity, packaging, and art direction to create a world that feels intentional, tactile, and distinctly unconventional. We positioned the brand as alternative luxury with a subtly avant-garde edge.

A key part of the storytelling was celebrating the artists behind the work – showing their sketches, their spaces, and their craft. Bringing their process to the forefront added authenticity and emotional depth, reinforcing the brand’s commitment to artistry.

Packaging became another crucial expression of this ethos. Waxed linen, vegan leather and utilitarian tape were used instead of traditional ribbons, introducing a tactile, elevated rawness that reflected the handmade, art-led spirit of the brand.

The result is a cohesive, characterful brand experience that reimagines luxury through texture, craft, and a bold creative point of view.